Nexra Link Logo
Free SEO Tool

WhatsApp API Cost Calculator

Meta's pricing can be confusing. Use our free tool to accurately estimate your monthly WhatsApp Business API costs in India based on conversational categories.

Estimate Monthly Usage

Drag the sliders to simulate your monthly message volume.

Promotions, offers, newsletters (≈ ₹0.80/msg)
0
Order confirmations, shipping updates (≈ ₹0.11/msg)
0
OTPs, account recovery (≈ ₹0.11/msg)
0

Estimated Monthly Cost

Marketing Cost: ₹0
Utility Cost: ₹0
Authentication Cost: ₹0
Platform Fee (Nexra Link): ₹105
Total Estimated Cost
₹105
Get WhatsApp API

*Meta provides 1,000 free Service (user-initiated) conversations every month.

Why do costs vary?

Meta charges for WhatsApp Business API based on Conversations, not individual messages. A conversation is a 24-hour window where you can exchange unlimited messages with a customer for a single flat fee.

However, the price of that 24-hour window depends entirely on the category of the template that opens the conversation:

  • Marketing (Most Expensive): Promotions, offers, and newsletters. Because these are intrusive, Meta charges the highest premium (approx ₹0.80) to prevent spam.
  • Utility (Cheaper): Specific, agreed-upon updates like post-purchase notifications, shipping alerts, or billing statements (approx ₹0.11).
  • Authentication (Cheaper): One-time passwords (OTPs) required to verify user identity (approx ₹0.11).

The Nexra Link Advantage: Many API providers (BSPs) will secretly mark up Meta's message rates by 20% to 50% to hide their profit margins. At Nexra Link, we charge a flat ₹105/month subscription fee and pass Meta's pricing directly to you with zero markup.